Proposals for new 20 mph limits have been developed in the light of local support/opposition. Full report here. It’s Agenda Item 61, pages 61-151. It will be discussed at the Council’s Environment, Transport and Sustainability Committee meeting on 25 November. The Speed Limit Orders will be advertised in December.
The ad from pro-motoring group “Unchain the Brighton Motorist” appeared in The Argus on 18 July 2014. One of the headings read “Casualties rise by more than 20% on 20 mph roads”. The ad implied there was a relationship between 20 mph speed limits and an increase in casualties. The ad has been judged to be misleading and unsubstantiated by the advertising regulator. The ASA have told Unchain to ensure they do not make claims in future about the relationship between speed limits and casualties if they cannot substantiate them. The ad breached the code on misleading advertising, substantiation and qualification, and it must not appear again in its current form.
This is the third time the ASA have ruled that advertisements produced by the Unchain group have been misleading. There have been four rulings in total on Unchain the Brighton Motorist, with three upheld or partially upheld
Becky Reynolds of Bricycles said “We complained to the ASA about this ad and we welcome their ruling which confirms our view that the ad was misleading. We don’t want to see the public misinformed about a crucial area like Road Safety. Far from an increase in casualties, the data in Brighton and Hove for phase 1 of the 20 mph area shows that there has been a decrease in both the number of casualties and the severity of injuries when the figures for 8 April 2013 to 7 April 2014 are compared with the previous three years. Collisions are also down. We are strongly in support of slower traffic speeds which are a great step forward for the safety of all road users.”
Figures for the first year of 20 mph Phase 1 implementation are at www.brighton-hove.gov.uk/20mph Casualties and collisions are significantly down. Figures for Phase 2, implemented in July 2014 are not available yet.
In a separate ruling, following a complaint from the Unchain group about a Brighton and Hove City Council leaflet, the ASA supported the Council’s statement that a 20mph speed limit leads to a reduction in road collisions and the severity of casualties and improves the quality of life of local neighbourhoods. It’s good news that the ASA agree on this crucial and frequently disputed point. However they ruled against the Council’s claim that 20 mph limits encouraged more walking and cycling for local trips which in turn would bring significant health benefits and reduce congestion. They do not accept that there is enough evidence!
Does your councillor support Space for Cycling? Check this out in the countrywide map at http://bit.ly/RQ2QI3 Click on your area to see who is in support.
We are calling on all Brighton and Hove City Councillors and prospective councillors to support this campaign. Councils can improve the quality of life for all, by making our streets and roads safer and more inviting for everyone to cycle with these measures:
Protected space on main roads and at junctions
Removal of through motor traffic on residential streets.
Lower speed limits. 20mph in villages and built-up areas. 40mph or lower on rural lanes.
Cycle-friendly town centres with people prioritised over motor traffic to create high streets that are economically viable and socially vibrant.
The Traffic Regulation Orders (TROs) to reduce speed limits to 20 mph on Preston Drove, Surrenden Road and Stanford Avenue have now been published, along with a couple of others that slipped through the process. It only takes a couple of minutes to give your support via a simple response form on the Council’s website or by emailing email@example.com DEADLINE: 8th April 2014. The reference numbers are TRO-9b-2014 and TRO-9c-2014. You must give your full name and address. Tell the council that these roads are main routes to schools. 20 mph speed limits mean greater safety and a better environment for healthy walking and cycling.
People without web access can write to the Executive Director Environment, Development & Housing, Brighton & Hove City Council, Hove Town Hall, Room 323, Norton Road, Hove, BN3 3BQ, following the points above. Deadline 8th April 2014. Spread the word!
The background to this is that Preston Drove, Stanford Avenue and Surrenden Road were removed from the 20 mph speed limit process at the last minute in December 2013 by Labour and Conservative councillors voting together. But these streets are main routes to schools. Most road deaths and serious injuries occur on roads with 30 mph limits so these are the important roads to improve! Preston Drove and Stanford Avenue are not key bus routes. Fast roads discourage cycling and walking. A petition of 742 signatures in support of 20 mph on those roads is being referred to this Environment, Transport and Sustainability Committee. In addition a deputation is being made. The roads are now back on the agenda! We can achieve 20 mph limits here and elsewhere if the councillors support the 20 mph recommendations!Please email them using the addresses above.
For further detailed council information: The 20 mph report starts on page 217 in the “Public reports pack” on the council website The deputation is on page 43. The petition is mentioned on page 45.
Support motor vehicle speed reduction! Tomorrow (Weds 11 Dec) the Council is deciding on the extension of 20 mph speed limits in Brighton and Hove. There will be a demo in support of 20 mph speed limits at Hove Town Hall. Meet there at 10.30 PROMPTLY and take part in a Christmas themed photoshoot! The council meting starts at 11 am.