The results of Brighton & Hove’s 20 mph consultation (Phase 3 area) show that 55% of respondents support 20mph on their own street! The percentages in favour were:
Medina Terrace 63%
Mile Oak 60%
Rottingdean & Ovingdean 69%
Proposals for new 20 mph limits have been developed in the light of local support/opposition. Full report here. It’s Agenda Item 61, pages 61-151. It will be discussed at the Council’s Environment, Transport and Sustainability Committee meeting on 25 November. The Speed Limit Orders will be advertised in December.
12 November 2014: Bricycles welcomes today’s ruling from the Advertising Standards Authority on this advert about casualties on 20 mph roads.
The ad from pro-motoring group “Unchain the Brighton Motorist” appeared in The Argus on 18 July 2014. One of the headings read “Casualties rise by more than 20% on 20 mph roads”. The ad implied there was a relationship between 20 mph speed limits and an increase in casualties. The ad has been judged to be misleading and unsubstantiated by the advertising regulator. The ASA have told Unchain to ensure they do not make claims in future about the relationship between speed limits and casualties if they cannot substantiate them. The ad breached the code on misleading advertising, substantiation and qualification, and it must not appear again in its current form.
This is the third time the ASA have ruled that advertisements produced by the Unchain group have been misleading. There have been four rulings in total on Unchain the Brighton Motorist, with three upheld or partially upheld
Becky Reynolds of Bricycles said “We complained to the ASA about this ad and we welcome their ruling which confirms our view that the ad was misleading. We don’t want to see the public misinformed about a crucial area like Road Safety. Far from an increase in casualties, the data in Brighton and Hove for phase 1 of the 20 mph area shows that there has been a decrease in both the number of casualties and the severity of injuries when the figures for 8 April 2013 to 7 April 2014 are compared with the previous three years. Collisions are also down. We are strongly in support of slower traffic speeds which are a great step forward for the safety of all road users.”
Figures for the first year of 20 mph Phase 1 implementation are at www.brighton-hove.gov.uk/20mph Casualties and collisions are significantly down. Figures for Phase 2, implemented in July 2014 are not available yet.
In a separate ruling, following a complaint from the Unchain group about a Brighton and Hove City Council leaflet, the ASA supported the Council’s statement that a 20mph speed limit leads to a reduction in road collisions and the severity of casualties and improves the quality of life of local neighbourhoods. It’s good news that the ASA agree on this crucial and frequently disputed point. However they ruled against the Council’s claim that 20 mph limits encouraged more walking and cycling for local trips which in turn would bring significant health benefits and reduce congestion. They do not accept that there is enough evidence!
Does your councillor support Space for Cycling? Check this out in the countrywide map at http://bit.ly/RQ2QI3 Click on your area to see who is in support.
We are calling on all Brighton and Hove City Councillors and prospective councillors to support this campaign. Councils can improve the quality of life for all, by making our streets and roads safer and more inviting for everyone to cycle with these measures:
- Protected space on main roads and at junctions
- Removal of through motor traffic on residential streets.
- Lower speed limits. 20mph in villages and built-up areas. 40mph or lower on rural lanes.
- Cycle-friendly town centres with people prioritised over motor traffic to create high streets that are economically viable and socially vibrant.
- Routes through green spaces and parks
- Safe routes to schools
Another negative advert has been published in the Argus (18/7/14) by pro-motoring lobby group Unchain the Brighton Motorist. They write: “Unchain your Brighton & Hove! Join our campaign for a better city. Casualties rise by more than 20% on 20 mph roads.” They omit to give the whole story and leave the reader with the impression that this is the situation in Brighton and Hove. But it’s not! Casualties in Brighton and Hove have decreased since the introduction of 20 mph zones. The increased casualties which the ad quotes are simply reflecting the fact that across the country there are many more roads with 20 mph limits. The national casualty figures are not being measured against a baseline. The Department for Transport don’t keep statistics on the total length of 20mph or 30mph roads so any conclusion that the numbers of casualties reflects increased danger is completely baseless. Write to the Argus about this irresponsible ad! firstname.lastname@example.org
The Advertising Standards Authority has upheld complaints against a third advert attacking Brighton & Hove City Council’s 20mph policies. The latest advert comes from Unchain the Brighton Motorist (UBM).
This follows judgements against two previous adverts, one from the GMB union and one from UBM, (about which Bricycles complained and which was adjudged to have breached the code on misleading advertising and substantiation on 11 counts.)
The latest advert, also from UBM criticised the council’s approval of Phase 2 of 20mph speed limits.
The ad breached the advertisers’ code on misleading advertising and substantiation on 3 counts. The ASA has told UBM that it must in future hold robust evidence to support claims, and ensure adverts do not mislead.
The three judgements can be seen here
URGENT! Please lobby the Councillors on the Environment, Transport and Sustainability Committee as soon as possible (and it must be before their meeting on 4 March 2014 at 4 pm.) Ask them to support the recommendations in the “Brighton and Hove 20 mph phase 2” report, and particularly to support 20 mph speed limits on Preston Drove, Stanford Ave. and Surrenden Rd. The members are:
email@example.com (G) (Chair)
The background to this is that Preston Drove, Stanford Avenue and Surrenden Road were removed from the 20 mph speed limit process at the last minute in December 2013 by Labour and Conservative councillors voting together. But these streets are main routes to schools. Most road deaths and serious injuries occur on roads with 30 mph limits so these are the important roads to improve! Preston Drove and Stanford Avenue are not key bus routes. Fast roads discourage cycling and walking. A petition of 742 signatures in support of 20 mph on those roads is being referred to this Environment, Transport and Sustainability Committee. In addition a deputation is being made. The roads are now back on the agenda! We can achieve 20 mph limits here and elsewhere if the councillors support the 20 mph recommendations! Please email them using the addresses above.
For further detailed council information: The 20 mph report starts on page 217 in the “Public reports pack” on the council website The deputation is on page 43. The petition is mentioned on page 45.
Brighton & Hove City Council has begun marking up central Brighton and Hove with 20 mph speed limit signs ready for implementation on 8 April 2013, when the 20mph limit will be legally enforceable.
Continue reading “20mph zones are being marked up”
This is wonderful news for road users. It is one of Bricycles’ long term campaign goals. Following agreement at the Transport Committee on November 27, Brighton and Hove City Council is introducing a 20 mph speed limit for the centre of Brighton and Hove from April 2013. Officers are to proceed with advertising the formal Speed Limit Order for the changes in speed limit in the Phase 1 Area.
Continue reading “20 mph speed limit for centre of Brighton and Hove”
Bricycles has long campaigned for 20mph speed limits on the City’s roads, so we welcome Brighton and Hove Council’s 20mph consultation .
Continue reading “Brighton and Hove 20mph consultation”