ASA rule a second advert “misleading”


Bricycles welcomes the ruling by the Advertising Standards Authority following our complaint about the negative full page advert (left) which appeared in The Argus on 11/9/13 during Brighton and Hove’s crucial 20 mph consultation. The ad, placed by pro-motoring lobby group “Unchain the Brighton Motorist”  breached the code on misleading advertising and substantiation on 11 counts. This is the second ruling from the ASA on misleading advertising by the detractors of 20 mph speed limits. It is clear that the public was misinformed during a very expensive and important  local consultation but there is no financial penalty or other sanction for the authors and publishers of the misleading ads.  The group has been told not to repeat their claims, to ensure that they have evidence to substantiate future claims and to ensure that they are clearly identified in future ads.  The ad must not appear again in its current form. See

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