ASA uphold complaint against anti-20 mph advert

IMG_0550Ed2The GMB Union’s Brighton & Hove Taxi Section who ran the misleading ad referring to a “20 CITY WIDE BLANKET LIMIT”,  have been told by the advertising watchdog that the ad must not appear again in its current form.  The ad breached the code on misleading advertising and substantiation.  The GMB must also not in future refer to the proposed 20 mph limit as a “blanket” limit.
The ad appeared in Brighton and Hove Independent (free newspaper) on 27 September 2013.
But what damage did the misleading ad do to the consultation on 20 mph limits? Our communities in Brighton and Hove have potentially been denied a road safety benefit due to the influence of this inaccurate negative campaign.  Click here for full details of the ruling.

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